Sebastian Professional is doing its part to promote mental wellbeing by launching a brand-new initiative.
The partnership is with Born This Way Foundation, a non-profit organization founded by singer, actress and activist Lady Gaga and her mother, Cynthia Germanotta, which empowers and inspires young people to support their mental health for a kinder and braver future.
The new initiative includes the promotion of the foundation’s Be There Certificate, created by Canadian charity Jack.org with Born This Way Foundation, which is a free, online course offered in English, French and Spanish that teaches how to spot and respond to mental health struggles in communities.
According to Sebastian Professional, the partnership reflects the current need for mental wellness support and reinforces the brand’s commitment to inclusivity, mental health and creative empowerment.
“Our partnership with Born This Way Foundation is a reflection of our values of creativity, self-expression and inclusivity,” says Sylvie Biragnet, senior vice-president for Sebastian Professional. “We are committed to fostering empathy and wellbeing in both our community and industry.”
The brand also recognizes that the pressure faced by talent in the salon industry can lead to mental health issues that may cause creative blocks.
“At Sebastian Professional, we believe in beauty without boundaries, where everyone feels seen, heard and proud to express who they are,” says Biragnet. “Supporting mental health is crucial to create a safe space to unlock creativity and build stronger, more engaged teams.”
The collaboration comes a few months after the brand announced its new global creative & culture director, Frederic Aspiras, who is known to be committed to fostering creativity and emerging talent support, and has worked closely with Gaga.
Comments are closed.