Click here for survey #1 results
Click here for survey #2 results
Number of respondents:
274
Age:
18-24 = 1%
25-34 = 11%
35-44 = 16%
45-54 = 13%
55-64 = 10%
65 plus = 1%
Did Not Specify = 48%
Occupation:
60% Hairstylist
52% Salon Owner/Manager
25% Colourist
23% Barber
7% Nail Technician
7% Chair Renter
4% Assistant/Apprentice
2% Suite Renter
Number of Chairs:
1 (Suite renter / Home based) = 21%
2-5 = 26%
6-10 = 33%
11+ = 8%
Did Not Specify = 12%
Average client ticket:
Under $50 = 6%
$51-$75 = 19%
$76-$100 = 15%
$101-$150 = 18%
$151-$250 = 8%
More than $250 = 1%
Did Not Specify = 33%
Average Monthly Rent Payment
$3,005
$1,251 (Ontario)
Average Salon Square Footage
1,056
986 (Ontario)
Are you* seeking any other means of income?
*hairstylists, colourists and beauty pros
40% Yes
60% No
Ontario:
39% Yes
53% No
How interested would you be in working in the following?
*hairstylists, colourists and beauty pros
Home-based salon:
40% Not interested
41% Somewhat interested
11% Interested
5% Very interested
2% Undecided
Salon suite:
11% Not interested
36% Somewhat interested
41% Interested
9% Very interested
2% Undecided
New salon:
16% Not interested
31% Somewhat interested
28% Interested
20% Very interested
5% Undecided
Current salon:
7% Not interested
19% Somewhat interested
37% Interested
31% Very interested
4% Undecided
Are you* considering the idea of changing your salon’s business model? (Eg. Paying employees by commission vs. hourly, renting chairs, etc.)
* salon owners and managers
21% Yes
74% No
5% Did not specify
Did you offer any hair and/or beauty services remotely or while your salon was closed?
6% Yes
63% No
31% Did not specify
Do you feel that the COVID-19 pandemic has affected your mental health?
53% Yes
45% No
2% Not sure/Did not specify
Ontario:
83% Yes
13% No
3% Not Sure
How active are you on Instagram for PERSONAL use?
6% Very active
25% Active
56% Somewhat active
11% Not active
1% Did not specify
How active are you on Facebook for PERSONAL use?
13% Very active
31% Active
47% Somewhat active
8% Not active
1% Did not specify
How active are you on TikTok for PERSONAL use?
11% Very active
25% Active
24% Somewhat active
39% Not active
1% Did not specify
How active are you on Instagram for BUSINESS use?
14% Very active
34% Active
36% Somewhat active
15% Not active
1% Did not specify
How active are you on Facebook for BUSINESS use?
14% Very active
33% Active
40% Somewhat active
12% Not active
1% Did not specify
How active are you on TikTok for BUSINESS use?
14% Very active
20% Active
20% Somewhat active
43% Not active
2% Did not specify
Does social media help with:
75% Promoting your business
73% Acquiring new customers
68% Discovering new products
46% Selling your products
2% None of the above
Have you been participating in online education during the pandemic?
43% Yes
55% No
1% Did Not Specify
How helpful has the government’s funding been for your business?
19% Helped a Lot
34% Helped
34% Helped a Little
8% Did Not Help at All
4% Did Not Specify / Undecided
Ontario:
40% Helped a Lot
28% Helped
47% Helped a Little
18% Did Not Help at All
15% Did Not Specify / Undecided
Did you* defer any of your payments related to your business?
*salon owners and managers
44% Yes
52% No
4% Did not specify
Ontario:
35% Yes
53% No
12% Did Not Specify
How concerned are you* about the amount of debt your BUSINESS has accumulated due to COVID-19?
*salon owners and managers
19% Very Concerned
55% Somewhat Concerned
26% Not Concerned
Ontario:
37% Very Concerned
40% Somewhat Concerned
13% Not Concerned
How concerned are you about the amount of personal debt you’ve accumulated due to COVID-19?
37% Very concerned
43% Somewhat concerned
16% Not concerned
4% Not sure
Ontario:
77% Very Concerned
47% Somewhat Concerned
22% Not Concerned
3% Not Sure
Are you selling salon professional retail products online?
40% Yes
56% No
4% Did not specify
How interested are you in learning about new product launches at this time?
39% Very interested
43% Somewhat interested
13% Not interested
4% Not sure
How familiar are you with affiliate marketing?
6% Very familiar
35% Familiar
26% Somewhat familiar
32% Not at all familiar
Do you* think COVID-19 will change how your salon operates moving forward?
*salon owners and managers
52% Yes
48% No
ONTARIO:
Will you* be rehiring everyone you’ve laid off?
*salon owners and managers
50% Yes
37% No
14% Undecided
Will you* (when salons reopen) be returning to work in the same salon?
*hairstylists, colourists and beauty pros
79% Yes
4% No
17% Not Sure
Did you* sell professional colour kits during the most recent lockdown?
*salon owners and managers
33% Yes
60% No
7% Did not specify
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