Global beauty industry executive Yannis Rodocanachi has been appointed the new Wella Americas President.
The news comes as Sennen Pamich, the current Wella Americas president, announced that he will be stepping down as of November 30, 2021.
Rodocanachi is the former CEO of BH Cosmetics and has worked internationally in sales, marketing and leadership roles within the hair and beauty industry, including with L’Oréal for 20 years.
“Yannis is passionate about beauty. He is a great people coach and leader, with infectious enthusiasm for this business, for his teams and for driving change through beauty,” says Annie Young-Scrivner, Wella Company CEO. “He believes in his heart that the beauty industry has the ability to change people’s lives for the good—in complete alignment with the mission of Wella Company.”
Pamich and Rodocanachi will work together to transition the business in the Americas region, including Canada, U.S., Mexico and Latin America (excluding Brazil).