Wella Professionals is continuing to add to its star-studded roster of industry talent by naming Nikki Lee as its newest global ambassador.
Lee is the co-founder of Nine Zero One salon in Los Angeles, and a celebrity hairstylist whose clients include Selena Gomez, Emma Roberts and Sophia Bush. She is known for being an innovator in the hair industry, combining her artistic creativity and technical skills to create stunning yet healthy colour transformations.
“I am so excited to officially become a member of the Wella Professionals family,” says Lee. “I’ve used Wella Professionals products throughout my career. The brand’s mission to inspire beauty professionals to creatively transform hair truly aligns with my own values. I can’t wait to see what the future holds with the Wella team!”
The announcement is part of the brand’s celebration of its 75th “diamond” anniversary, which marks a milestone in Wella’s legacy of offering industry-leading product innovation, inspirational creativity and education from its talented community of ambassadors and artists.
“As we celebrate our diamond anniversary in the United States, we are proud to expand our U.S. contribution to the global ambassadors and the world stage,” says Lori Pantel, North American chief marketing officer for Wella Company. “Welcoming Nikki Lee back to the brand where she began her career is a full-circle moment. Her unmatched colour expertise, genuine connections to globally recognized celebrities, powerful social media presence, and deep commitment to education make her an inspiration to professionals and individuals worldwide.”
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