Briana Cisneros has been named the new global ambassador for Wella Professionals.
Cisneros, who was the brand’s North American brand ambassador for nearly eight years, has 17 years of industry experience and has demonstrated her passion for hairdressing with her colour transformations and innovative short-hair cutting techniques. She is committed to education and sharing her knowledge with the hair community.
“Becoming a Wella Professionals global ambassador is truly an honour,” says Cisneros. “Wella Professionals has long provided me with the tools I need to work at my highest level and I am thrilled to bring that education to a global stage.”
The announcement coincides with Wella Professionals’ 75th anniversary in the United States. The diamond anniversary celebrates the brand’s trailblazing legacy of introducing science-based product innovation that inspires creativity among beauty pros and its community of talented artists and ambassadors.
“Briana has been an integral member of the North American Wella Professionals family for years and we’re thrilled to elevate her to this global position,” says Nathalie De Gouveia, general manager of Wella Company USA.
“For our diamond anniversary, Wella Professionals will celebrate 75 years of love for our Wella portfolio of brands and services in the United States, showcasing all that we’ve accomplished and to all that we have yet to achieve,” adds De Gouveia. “While we celebrate our past historic achievements, we also look forward to the years to come and continue to push the limits of inspiring creativity and cutting-edge innovation.”
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