As a colourist, you understand how crucial the colour formulation is in transforming your client’s hair colour. But you may not realize the benefits of having a full colour line that reduces the risk of your clients developing a future allergy to hair colour
Now with Wella’s new Koleston Perfect (KP) ME+, colourists are discovering the best of both worlds with a lineup that offers a full colour palette that’s also free of PPD and PTD, which many people develop a sensitivity or allergy to over time.
We spoke with Luis Pacheco, colourist and owner of Medulla & Co. in Toronto to find out what he loves most about Wella’s latest innovation.
Good for You and Your Clients
“I’ve heard of so many colourists who develop this allergic reaction that they have to stop working as a colourist,” says Pacheco. “Then you have a more mature clientele who are getting colour more frequently, so the chance of developing an allergy to the molecules is greater.” Along with his clients, Pacheco has seen first-hand the health benefits of having Wella’s KP ME+ line at the backbar. “It’s not only the fact that the line is PPD & PTD free, but you now also have a greater range of shades at all levels to offer unlimited colour possibilities.”
No Grey Areas
When it comes to grey coverage, Pacheco finds the ease of colour mixing (a simple one-to-one ratio) to be an added bonus. With more than 130 shades in the line, there’s no need for colourists to incorporate any additional steps. “The best part is the actual results of the tone are more natural looking than ever before.” The hair colour is more reflective of light, due to the enhanced hair protection during the colouring process, and still offers 100 percent grey coverage that is a must for many clients. “It takes away the guessing game, allowing a colourist to be more creative because they know the results they can consistently achieve,” he says.
Natural hues are having a moment, making the new KP ME+ a natural choice for colourists. “From a creative perspective, now you can execute the colour with a better sense of creativity because you know how the colour will process,” says Pacheco. And having a more relaxed feeling as a colourist means that you’re able to be more organic about your application resulting in more creative approach with your clients.