Olaplex has named celebrity hairstylist Vernon François as its new global brand ambassador.
The British-born, Los Angeles-based hairstylist has worked with celebrities like Serena Williams, Lupita Nyong’o, Halle Bailey and Lil Nas X. François was the recipient of the Hollywood Beauty Award for Hairstyling in 2023, and his work has been featured on the covers of Vogue, Vanity Fair, Essence, Allure and more.
Having taught himself how to twist, lock, and braid hair at eight years old, François is known for his versatility in working with all hair types. He encourages people to embrace their natural texture, volume and shape and to learn how to manage it at home.
“I’m beyond excited to join the Olaplex family as their global brand ambassador,” he says. “Olaplex’s dedication to innovative haircare aligns with my belief that every person’s hair is unique and deserves to be celebrated, whether in salons or at home. Together, we’ll continue to inspire confidence and empower people to embrace the beauty and wellness of hair.”
According to Olaplex, welcoming François into the brand reflects their shared commitment to innovation.
“We’re thrilled to welcome Vernon as our newest brand ambassador—his experience and dedication embody everything we stand for,” says Amanda Baldwin, Olaplex’s CEO. “His addition also reflects our ongoing commitment to growing talent across our ambassador network, ensuring a range of voices, perspectives, and expertise.”
François joins the brand’s roster of ambassadors including Tracey Cunningham, Guy Tang, Christin Brown, Samantha Cusick, Halley Brisker, Naeemah LaFond, Jenna Perry and Jacob Schwartz.
“The haircare professional community has been the heart of our brand since day one,” says Baldwin. “Their passion and expertise are what fuel our brand, and we are committed to championing them every step of the way.”
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