Heat things up this season with Joico’s new LumiShine PowerHouse Reds.
The days of faded-out red colour are long gone, thanks to Joico’s LumiShine PowerHouse Reds range. With 14 permanent and demi-permanent colours, the shades contain the brand’s J5 Fade Resistant technology, featuring p5 Dye, Quadramine Complex, Bond- Building Argiplex and Moringa Seed Oil to lock in colour while preventing fading from daily environmental stressors and UV rays. The results? Vibrant, long-lasting reds that are shiny, healthy and strong.