With a mission to continue inspiring and connecting men’s hairstylists from around the world, the new Crew Stylemakers campaign is all about education to encourage hairstylists and barbers to become leaders in the industry and take their craft to the next level. This ongoing social media-based movement encourages stylists to upload their work and prove themselves as a top trendsetter (or “stylemaker”) in the industry. In doing so, the campaign hopes to help expand the possibilities for clients and strengthen the partnership between client and stylist (or barber).
American Crew will be launching their official video and lookbook of the top styles, which will include techniques on the brand’s cutting-edge cuts, styles and products. Three of the looks included: The University, The Crop, and The Taper, a newer style that’s great for high-textured hair types, with a seamless blend and classic neckline. Follow along with the campaign on AmericanCrew.com and the brand’s Instagram, Facebook and YouTube channels.