Goldwell has unveiled its 2022 Color of the Year and we’re here for it!
Working with leading global colour experts, the brand has named BUBBLEGUM as the “it” colour for 2022. The retro-futuristic pink shade has been seen all over fashion runways, and is a subtle combination of vibrant, hot pink and classic pastels that are carefully mixed to create this beautiful and fun hue.
“This playful, inclusive colour represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their colour formulas,” says John Moroney, global creative director for Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of BUBBLEGUM will infuse the look with a head-turning dramatic effect like no other.”
The pastel tones of pinks, yellows and a subtle blue create a feeling of positivity while still maintaining warm yet strong accents.
While there was a time when pink was considered to be a feminine colour, it’s transcended gender to complement a wide range of styles. BUBBLEGUM is sure to add a whimsical pop to your looks this season!
BUBBLEGUM Formula with Goldwell Colorance:
40ml Colorance Core Lotion
15ml Colorance Pastel Rose
5ml Colorance Pastel Lavender