Pigment-rich masks should be part of your colour kit to answer the growing need for temporary, highly customisable shades.
Now that pastel hair has become a true, modern classic, the craving for more intense and less traditional hues is growing on the part of the client who feels they want a hair colour as unique (and sometimes as temporary as their mood) to match their personality. Enter the coloured mask.
“These deposit-only coloured masks, such as Nutri Color 3-in-1 from Revlon Professional, provide hair with incredible shine, while deeply conditioning at the same time. You use them to boost a fading colour, or to give your client a real preview of a shade they’re interested in, without immediately committing to it,” says Jean-Sébastien Chalut, Revlon Professional Global Master Artist.
Another way to include these masks in a colour service is when you want to show a client what her hair would look like with some lowlights. Apply the product and leave on for three to 15 minutes under heat. The effect will last from three to five shampoos.
“What’s great about the entire Nutri Color line is that it’s been reformulated and now you can use it with heat. It offers an entire new colour option for clients who usually shy away from colour.”
If the idea of a conditioner to enliven an existing shade is not entirely new, the most recent crop of these colour depositing masks brings a palette of rich new shades to temp even the most traditional client to go bold for, say, a special event like a bachelorette party. The new Color Depositing Masks from Moroccanoil offer a jolt of intensity with shades like Aquamarine, Hibiscus, and Rose Gold, which provide a stunning effect even on medium blonde hair.
Because reds tend to fade more quickly than other colours, these masks are also ideal for your client who loves to sport reddish hair. By the way, this palette is making a big splash for Fall 2019. See our article on vintage reds in the September 2019 issue!
The Red Color Butter from Joico is particularly recommended as a quick colour refresher, top coat or treatment for dry, damaged redheads who tend to fade quickly. Your client will love you for suggesting them!
Because these coloured masks are formulated with direct pigments, they can be intermixed for endless, vibrant colour possibilities. Your imagination – and your client’s willingness – is your only limitation. “If you’re working on a level nine or 10, what you see in the mixing bowl is the result you will get. It’s really foolproof!” says Chalut.
In the case of pastels, or semi-permanent vintage shades, these masks also help refresh the fading colour. Something to keep in mind if your client washes her hair every day or is beach-bound.
In the case when you’ve just created a fab pastel, you can customise in the salon a pigmented mask your client will use on a regular basis, at home, to ensure her colour stays fresh longer. “The client leaves with a unique product, just for her. The beauty of these coloured masks is that they are very easy to create thanks to the different shades that are available to the colourist – Revlonissimo has about 20, including a clear, to dilute shades that are too vivid.”
Photo Credits: “Unapologetic” Collection by Revlon Professional