The actress, singer and entrepreneur is joining forces with Joico as its first-ever global celebrity spokesperson—and just in time for the brand’s 50th anniversary!
Known for its “joi-ful” legacy of providing high-performance products that are designed for healthy hair and trusted in salons, Joico is dedicated to helping consumers bring home the salon-quality experience.
The brand’s latest campaign, “joi lessons with Kate Hudson,” was filmed in Southern California and captures the star’s signature playful energy that radiates authenticity and easygoing beauty.
In addition to being featured in Joico’s print and digital advertising, along with social media, Hudson will also be included on the brand’s in-store merchandising in North America.
The partnership runs until the end of the first quarter in 2026.
Comments are closed.