Earlier this month, L’Oréal Canada announced that their subsidiary, SalonCentric Canada, acquired all assets of Alternative Beauty Services Ltd..
Both SalonCentric Canada and Alternative Beauty Services are wholesale distributors for professional beauty products, and the acquisition will enable L’Oréal Professional to expand their distribution in Ontario while bringing SalonCentric into the Canadian market.
“We are very excited about this partnership with SalonCentric,” says Tony Marinaccio, president of Alternative Beauty Services Ltd. “This partnership provides us with the opportunity to keep doing the incredible work we’ve already been doing, while enabling us to become a modern-day distributor that is adapting to the ever-changing needs of both today and tomorrow’s professional beauty industry.”
“We are pleased to welcome Alternative Beauty Services Ltd. to the SalonCentric family,” adds Bertrand Fontaine, president of SalonCentric North America. “Their commitment to the professional salon industry—and specifically in providing exceptional customer service to salons and stylists—aligns with SalonCentric’s strong values of providing stylists and salon owners with everything they need to grow their businesses and further build their success.”
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