Earlier this month, L’Oréal Canada and their subsidiary, SalonCentric Canada, have announced a definitive agreement to acquire the operations of Icon Salon Systems Canada.
Opened in 1995, Icon Salon Systems is a full-service professional beauty distributor, based in Surrey, B.C., with seven professional-only stores in Abbotsford, Kelowna, Langley, Prince George, Surrey, Vancouver and Victoria. This acquisition will help expand SalonCentric into the province and further solidify its footprint in Canada.
“We are pleased to welcome Icon Salon Systems to the SalonCentric team,” says Bertrand Fontaine, president of SalonCentric North America. “Their commitment to the professional salon industry—and specifically in providing exceptional customer service to salons and stylists—aligns with SalonCentric’s strong values of providing stylists and salon owners with everything they need to grow their businesses and further build their success. This includes offering dynamic and innovative brands and products, providing digital innovations that inspire and support the stylist, and business-building tools that help stylists maximize their time and create efficiencies.”
“L’Oréal Canada’s Professional Products Division has always been committed to serving the 100,000 stylists across the country in the best way possible,” says An Verhulst-Santos, president and CEO of L’Oréal Canada. “The expansion of SalonCentric Canada in British Columbia, after a successful launch in Ontario last year, will allow us to meet the evolving needs of all stylists.”