Take a look inside this Quebec-based salon that offers a unique, creative and luxurious space where clients’ needs come first.
As a barber’s daughter and a hairstylist for 25 years, Sonia Arcarone has a good sense of what clients are looking for in a salon experience. As the owner of St-Laurent Trends by Sonia in Brossard, Que.—a space that she calls “fashionable, classic, chic and relaxing”—she uses her passion for beauty to offer guests an elevated salon experience.
“Life after the COVID lockdown is different and working is not easy,” says Arcarone. “We need to offer a great experience to people. After all these years, I’m still passionate about serving people and teaching new stylists the joy of hairstyling.”
For the Love of Beauty
When planning the salon’s design, she worked with Agostino De Riggi, owner of ADR Design, to create an Italian- inspired look for the space. Arcarone says they were doing renovations on her salon space during the pandemic and although it was to enhance the space she loves, there’s more to it than that.
“The remodelling was to motivate my hairstylists to come back and continue to please customers with something positive, which is beauty,” she says. “All the furniture was custom-made by Agostino to fit our vision and together we decided on the gold and purple tones for welcoming luxurious vibes to the salon. The black walls as backdrops make the space feel cozy and inviting for all.” “No Italian space is complete without coffee and wine,” she adds, “which we’ll be offering to our salon guests once COVID-19 restrictions are lifted!” When asked about her salon’s best features, Arcarone can’t settle on one. “The layout, the visibility and the lighting are some of our strong points,” she says. “I chose a location situated in an upscale area in Quartier DIX30, a commercial lifestyle centre in Brossard, in a corner spot with lots of windows. The placement is great and corporate workers are always around.”
Life After Lockdown
Life post-lockdown(s) has not been easy for anyone, especially salon owners. “My salon offers stability to stylists,” says Arcarone. “They tend to stay for years, and without a stable team keeping the salon running would be impossible. We need to have fun and enjoy working together. Teamwork and good service are very important to me, and you can see that when you come to my salon.”