Hairstylists and industry pros gathered at Hotel X Toronto on March 2, 2025, for the launch of Kevin.Murphy’s new +Code permanent hair colour.
Hosted by Toronto Barber and Beauty Supply, the event provided attendees with an in-depth look at the innovative new line, which takes a skincare approach to high-performance hair colour. Among the attendees were TBBS president, David Kaufman, TBBS vice president of sales, Federico Messina, and director of education, Lisa Bremner.
The day began with opening remarks from Jon Cutrone, Kevin.Murphy’s executive director of sales for North America.
“I am a massive fan of the Canadian hairdressing community,” he says. “Any time I’ve ever been around an awards event or competition, the Canadian hairdressers truly know how to show up and elevate the game.”
Cutrone then introduced Leland Olson, a Kevin.Murphy style and colour master (who’s originally from Canada) to discuss his role and the evolution of the brand’s hair colour technology.
“I started with the brand 10 years ago,” says Olson. “When I first started with Color.Me, I remember we had three toners—natural, beige and silver—but was always looking for the violet. It’s been really incredible to see how Color.Me has grown over the last 10 years, adding in new shades and technology.”
The highlight of the event was the demonstration on live models, which showcased the versatility and effectiveness of Kevin.Murphy’s +Code permanent hair colour.
Five models illustrated the range and depth of the new line. The deep black colour achieved full grey coverage in just 30 minutes, golden chocolate brown was showcased on type 4 coils (lifting four to five levels without lightener), the expensive ashy brunette look provided a rich, dimensional cool-toned brunette, the cowboy copper offered a modern, vibrant take on classic copper hues, and the hot-pink fashion colour on a male model delivered a bold, high-impact result.
Browse our gallery of photos from the event.
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