With so much education available online during the COVID-19 pandemic, Henkel is changing things up!
On Tuesday, May 5, the professional beauty company will be launching Hairdressers United, their first-ever, 24-hour global online hair festival. This unique livestream is created to celebrate the strong bond within the styling community, and is a way of bringing everyone together during this difficult time.
The live stream will begin in Australia at 1 a.m. EST (3 p.m. ACST) and will move its way west across 13 time zones, and will feature 35 stylists, 19 countries and nine brands, including Schwarzkopf Professional, Joico, Kenra, Sexy Hair and #MyDentity.
In addition to that, Henkel is aiming to set a new Guinness World Records title for “longest online hair education seminar streamed over the internet!”
The stream will be featuring how-tos and Q&As on hair colouring, cutting, styling, updos, and more, featuring some of the world’s top hair artists.
This event is also being held in collaboration with the Fritz Henkel Foundation, and all the raised funds will be given back to the community, with a percentage matched by Henkel and the foundation.
The full-day stream will be accessible through Instagram, Facebook, and YouTube. You can follow along and join in on the conversation with their hashtags #TogetherWeStand #StrongBonds #HairdressersUnited.