We’ve got step-by-step details to help you offer something fresh this holiday season. Whether as a stand-alone service or an add-on, the holidays, weddings, proms, and other special occasions are ideal opportunities to introduce new styles to your guests and boost revenue. Anna Peters, Sam Villa ArTeam Member and owner of re:TREAT Color + Hair Design and Studio, is an expert in upstyles—from bridal looks to retro and festive designs—and she relies on a few key elements to build beautiful, solid creations.

Get the look:
Step 1: Apply Redken Root Lifter for volume and a directional blow-dry, use Davines Shine Wax for polish and control, and finish with the Sam Villa Sleekr Flat Iron for shine and the Textur Iron for added volume.
Step 2: Build a Solid Foundation, opt for a braid for strength and versatility, a ponytail for centralised support, a bun for fullness and volume, or a twist for soft, textured styles.
Step 3: Pinch and pull sections of hair to create pleats and volume, then smooth with the Sleekr Iron for a polished finish.
Step 4: Blow-dry hair to the centre back with a paddle brush, smooth flyaways with a wax stick and finishing brush, then create a ponytail. Polish with the Sleekr Iron, apply shine wax, and twist the ponytail over the elastic, coiling it upward and pinning to secure. Use a tail comb to smooth flyaways and finish with Redken Triple Take 32 Hair Spray.




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