Find out how to benefit from a loyalty program.
As a salon owner and Redken artist, Katrina Smiley is always looking for ways to elevate her business. For 13 years, she’s been a member of Redken’s Club 5th Avenue (C5A) business development program, which has provided everything from educational opportunities and events, to tools and merchandising. “In our industry we always want to build loyalty with our clients and it’s important to me for a business development program to be current with the needs of our industry today,” she says.
Since C5A relaunched last year, it’s expanded its tier levels and points system, ranging from seven to 20 points per dollar earned from each Redken purchase. The program is now also available to all salons carrying Redken (including salons that carry other brands). “Operating a salon can be a lot of hard work. As our business grows, our C5A tier grows and we are able to grow our points earnings to help earn more benefits, including education,” says Smiley. “When you invest in a brand that supports you, you can focus on what you love doing the most: helping your clients love how they look every day, and truly seeing their inner beauty shine on the outside, too.”
For more information, visit c5a.redken.ca